Korean automobile manufacturer Kia has recently introduced the Concept EV4, which features a four-door configuration that could be perceived as a sedan. Nevertheless, the vehicle’s dynamic and striking design embodies more than just a typical sedan, but rather a novel category of electric sedans that epitomizes innovation.
The concept presented by Kia embodies the essence of the ‘Power to Progress’ principle, which is a fundamental tenet of the ‘Opposites United Untied’ design philosophy. The ‘Power to Progress’ principle is centered around the skills, expertise, and creativity that have been honed during Kia‘s recent period of design-led transformation. This approach serves as a catalyst for the development of groundbreaking products that not only set new benchmarks for individual vehicle design but also redefine entire sectors. The Concept EV4 is a prime example of this innovative approach.
Inspired by the ‘Power of Progress’ and manifested through a harmonious fusion of confident, geometric diagonal character lines and rich yet technical surfaces, the Concept EV4 represents a new value, approach, customer experience, and typology. Aspects such as the evocative sleek low nose, the elongated, dynamic long-tail silhouette, and the technical roof spoiler, all attributes reminiscent of sports and racing cars, affirm the Concept EV4’s status as an entirely new type of EV sedan.