The Yellow Maze: Inside M-I-D’s Interactive Concept Store in Osaka

M-I-D’s new store in a prominent Osaka department store, designed by Curiosity, showcases a captivating interactive concept space that exudes happiness through its exclusive use of yellow. Named Light House: Maison M-I-D 1985, this innovative concept store stands out with its black and white garments against a backdrop of various shades of yellow that cover the interior.

The strategic placement of these vibrant hues instantly grabs the attention of customers from afar. The maze-like arrangement of yellow-green glass bricks reflects light, infusing the space with brightness. Despite the maze-like structure, the transparent partitions create an open and inviting atmosphere, offering glimpses of what lies beyond.

M-I-D Store, Osaka, JP / Curiosity

The ceiling, adorned with the same grid pattern as the glass, creates a harmonious visual experience. The lattice design allows light to filter through, casting additional illumination on the glass display boxes and enhancing the overall ambiance of the space.

M-I-D Store, Osaka, JP / Curiosity

Distinct tones define different areas within the store, each dedicated to showcasing specific collections. These symmetrical merchandising spaces create an illusion of infinite extension, making the shop the largest within the department store.

M-I-D Store, Osaka, JP / Curiosity

Curiosity cleverly employs a labyrinthian structure to play with visitors’ perception of the store’s size, further enhanced by strategically placed mirrors. To brighten the space, yellow mosaic tiles and carpets adorn the floor, contrasting against the darker elements.

M-I-D Store, Osaka, JP / Curiosity

Throughout M-i-d’s store, one can find comfortable chairs and bar stools in a similar hue, providing a cohesive and inviting seating option for customers.